Description
Test Bank for Framework for Marketing Management, 6th Edition by Philip Kotler
Table of Content
1.Defining Marketing for the New Realities
2.Developing and Implementing Marketing Strategies and Plans
3.Capturing Marketing Insights and Forecasting Demand
4.Creating Long-term Loyalty Relationships
5. Analyzing Consumer and Business Markets
6.Identifying Market Segments and Targets
7.Crafting the Brand Positioning
8.Creating Brand Equity and Driving Growth
9. Setting Product Strategy and Introducing New Offerings
10. Designing and Managing Services
11. Developing Pricing Strategies and Programs
12. Designing and Managing Integrated Marketing Channels
13. Managing Retailing, Wholesaling, and Logistics
14. Designing and Managing Integrated Marketing Communications
15. Managing Digital Communications
16. Managing Mass Communications
17. Managing Personal Communications
18. Conducting Marketing Responsibly in the Global Economy
