Description
Test Bank for Launching New Ventures An Entrepreneurial Approach, 7th Edition by Kathleen R. Allen
Table of Content
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping a Solution.
7. Protecting the Startup’s Assets.
8. Calculating Startup Capital Requirements.
9. Building the Founding Team.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Choosing the Legal Form of Organization.
13. Developing the Startup Marketing Plan.
14. Creating a Startup Funding Strategy.
15. Incorporating Ethics and Social Responsibility Into the Business.
16. Planning for Growth and Change.
17. Funding Growth.
