Description
Test Bank for Effective Small Business Management, 10th Edition by Norman M. Scarborough
Table of Content
Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Chapter 2: Strategic Management and the Entrepreneur
Chapter 3: Choosing a Form of Ownership
Chapter 4: Franchising and the Entrepreneur
Chapter 5: Buying an Existing Business
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 7: Creating a Solid Financial Plan
Chapter 8: Managing Cash Flow
Chapter 9: Building a Guerrilla Marketing Plan
Chapter 10: Creative Use of Advertising and Promotion
Chapter 11: Pricing and Credit Strategies
Chapter 12: Global Marketing Strategies
Chapter 13: E-Commerce and Entrepreneurship
Chapter 14: Sources of Equity Financing
Chapter 15: Sources of Debt Financing
Chapter 16: Location, Layout, and Physical Facilities
Chapter 17: Supply Chain Management
Chapter 18: Managing Inventory
Chapter 19: Staffing and Leading a Growing Company
Chapter 20: Management Succession and Risk Management Strategies in the Family Business
Chapter 21: Ethics and Social Responsibility: Doing the Right Thing
Chapter 22: The Legal Environment: Business Law and Government Regulation
