Description
Test Bank for Framework for Marketing Management, 5th Edition by Philip Kotler
Table of Content
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
Chapter 3: Collecting Information and Forecasting Demand
Chapter 4: Creating Long-term Loyalty Relationships
Chapter 5: Analyzing Consumer Markets
Chapter 6: Analyzing Business Markets
Chapter 7: Identifying Market Segments and Targets
Chapter 8: Creating Brand Equity
Chapter 9: Crafting the Brand Positioning and Competing Effectively
Chapter 10: Setting Product Strategy
Chapter 11: Designing and Managing Services
Chapter 12: Developing Pricing Strategies and Programs
Chapter 13: Designing and Managing Integrated Marketing Channels
Chapter 14: Managing Retailing, Wholesaling, and Logistics
Chapter 15: Designing and Managing Integrated Marketing Communications
Chapter 16: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Chapter 18: Managing Marketing in the Global Economy
